Privacy Policy

Effective Date: September 6, 2026

Welcome to ShotsFired ("the Game"). This Privacy Policy explains how ShotsFired ("we", "us", or "our") collects, uses, processes, and protects your information when you use our mobile application, available on the Google Play Store and Apple App Store.

By downloading, accessing, or playing ShotsFired, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our Game.

1. Information We Collect

Personal Information

We do not collect sensitive personal information such as your real name, physical address, or email address unless you voluntarily provide it to us (for example, by contacting our customer support). If the game includes an account system, we may collect account-related information necessary for your profile and progression.

Non-Personal Information

We automatically collect non-personal data when you play the Game. This data helps us improve the user experience and is aggregated or anonymized so that it cannot directly identify you. This includes:

  • Device Information: Device model, operating system version (iOS/Android), device language, and screen resolution.
  • IP Address and Identifiers: Your Internet Protocol (IP) address, which may provide rough location data (country/city level).
  • Advertising IDs: Mobile advertising identifiers such as Apple’s Identifier for Advertisers (IDFA) and Google Advertising ID (AAID).
  • Gameplay Data: In-game actions, level progression, session duration, and feature usage.

2. Advertising and AdMob

We use Google AdMob to serve advertisements in ShotsFired to help support the development and maintenance of the Game. These third-party ad networks may collect and use information about you, such as your Device ID, Advertising ID, IP address, and general location to provide personalized (targeted) advertising.

  • Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
  • For more information on how Google uses the collected information, please visit the Google Privacy & Terms page.

Opting Out of Personalized Ads: You can opt out of personalized advertising by adjusting your device settings. For iOS: Settings > Privacy > Apple Advertising > Turn off Personalized Ads. For Android: Settings > Google > Ads > Opt out of Ads Personalization.

3. Analytics and Crash Reporting

We may use third-party analytics tools (such as Google Analytics for Firebase) and crash reporting services to understand how players use our Game and to fix bugs. These services collect data like crash traces, device state at the time of a crash, and general usage metrics. This data is essential for maintaining the stability and performance of ShotsFired.

4. Cookies and Similar Technologies

While our mobile Game does not use traditional web "cookies," we and our third-party partners (like AdMob) may use similar tracking technologies within the app environment (such as SDKs and local storage) to remember your preferences, track ad performance, and collect analytics.

5. Data Usage and Processing

We use the collected information for the following purposes:

  • To operate, maintain, and provide the features of the Game.
  • To serve relevant advertisements through AdMob.
  • To analyze usage trends and improve gameplay mechanics.
  • To provide customer support and respond to your inquiries.
  • To detect, prevent, and address technical issues or fraud.

6. Data Sharing with Third Parties

We do not sell your personal data. However, we may share information with:

  • Service Providers: Third-party companies that help us run our services, such as analytics providers and ad networks (e.g., Google AdMob).
  • Legal Requirements: Authorities if required by law or to protect the safety, rights, or property of ShotsFired or others.

7. Data Retention and Security

We retain your data only for as long as necessary to provide the Game's services and fulfill the purposes outlined in this policy. We take reasonable measures to protect your information from unauthorized access, loss, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Children's Privacy

Our Game is not intended for children under the age of 13 (or higher age as required by local laws). We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at 96996 56667, and we will take steps to delete that information.

9. Your Rights and Data Deletion Requests

Depending on your region (such as the GDPR in Europe or CCPA in California), you may have certain rights regarding your data, including the right to access, update, or delete your information.

To request the deletion of your data or to exercise any of your rights, please contact us at 96996 56667. Please note that data required for the core functioning of the game or for legal compliance may be retained.

10. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

  • Contact: 96996 56667